The Campaign

May 30, 2012

You must get tired of hearing what a beautiful thing this car is. But I’ve met a lot of beautiful women in my life and despite their… protestations, they never tire of hearing it. But when deep beauty is encountered, it rouses deep emotions. Because it creates a desire. Because it is, by nature, unattainable. We’re taught to think that function is all that matters. But we have a natural longing for this other thing. When I was driving the E-type, I passed a 10-year-old boy in the window of a station wagon and I watched his eyes follow; he’d just seen something he would want for the rest of his life. He’d just seen that unattainable object speed by just out of reach. Because they do that, don’t they: beautiful things.

Then I thought about a man of some means reading Playboy or Esquire, flipping past the flesh to the shiny painted curves of this car. There’s no effort to stop his eye. The difference is: he can have the Jaguar. Oh, this car. This thing. Gentlemen: what price would we pay? What behavior would we forgive? If they weren’t pretty? If they weren’t temperamental? If they weren’t beyond our reach and a little out of our control, would we love them like we do?

—

Don Draper (via rottinghaus)

(via heymikewaskom)

(via excitingrbl)

11:06am | URL: http://tmblr.co/ZONYKyMQMNjK

(Notes: 30)